CTIA – The Wireless Association® (CTIA) and the Entertainment Software Rating Board (ESRB) announced a new voluntary rating system for mobile applications (apps).
According to the CTIA and the ESRB press release: “The CTIA Mobile Application Rating System with ESRB will utilize the well-known and trusted age rating icons that ESRB assigns to computer and video games to provide parents and consumers reliable information about the age-appropriateness of applications.”
The rating system will apply to new applications that are developed going forward. The rating system has buy in from heavy hitters such as AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless. However, it appears not everybody is onboard with the new system. Notably missing from the list of founding members are Apple and Google.
The system is designed to be quick and easy for application developers to submit their application for the appropriate rating. Developers will fill out an online form with multiple-choice answers to assess the content and appropriateness of the appl. Once complete, the developer will get their rating within seconds. Additionally, the ESRB will audit and monitor submissions to ensure apps are rated appropriately.
With the explosion of mobile apps, consumers are looking to ensure that mobile apps are safe and appropriate. CTIA and ESRB should be commended for working with stakeholders to address the needs of the consumers.
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